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Now it looks like the second screen may be overtaking the first screen in popularity. A recent article on TechCrunch noted that 50% of online entertainment giant Hulu’s viewers are using their mobile devices exclusively. This number is a sharp rise from previous years, and it does not take into account those who watch on desktop computers. The interesting thing is much of this mobile viewing is taking place in the living room with the TV turned off or completely absent.
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