Thursday, September 30, 2010

Best Buy RewardZone

Theaterseatstore is proud to be part of the Best Buy RewardZone partner program in 2010.  Through this relationship our products are now available to loyal RewardZone members through their loyalty program website and in select Best Buy Magnolia stores. 

Best Buy is the largest electronics retailer in North America with close to 1200 stores throughout the continent and a powerful and loyal customer base.  In 2010, Best Buy RewardZone members can get 3 points for every dollar spent and an extra 3000 bonus points on purchases of 3 seats or more.  This represents an excellent opportunity to earn points fast that are redeemable for many other RewardZone products.

Two exclusive models are available in the Magnolia home theater rooms in select stores.  They are the Magnolia and the Headliner theater seats.  Each seat is unique in it's feature offering.  The Magnolia has in arm storage and a space saving foot print where the Headliner brings luxury and size to the home theater seating equation.

Wednesday, September 29, 2010

Should you be afraid of motorized recline

One of the major fears anyone experiences buying theater seating today is the fear that the power recline motor will fail and render the seat useless.  It is the question I get asked more than any other single question when selling theater seating.

The motors used in furniture today are of the same quality and often source as the motors used in the power portion of your motor vehicle seat.  They are simple in design and perfected from a reliability perspective to the point where the only time we really ever encounter issues with them is generally straight out of the factory.  In an analysis we did two years ago, less than 1% of these motors failed. 

Added to the fact that they are reliable, is a manufactures warranty that covers the motors for 1-2 years, depending on the brand.  After that, most motors cost $75 to replace and installation is as easy as turning the seat over and pulling out the existing motor from a track and sliding in the replacement.  In 95% of the seats sold today this is the case and the only complicated replacements tend to occur in the very top end of the market.

If one is still nervous then my suggestion is to spend the extra $150 to buy the extended warranty plan which will cover any motor failure to 5 years and also add accidental damage coverage to the seat.  The accidental coverage will protect you against everyday mishaps like red wine or coffee stains and rips and tears. 

Tuesday, September 28, 2010

Choosing Your Leather

When buying home theater seating, one if often faced with the decision of which material to select to best match the needs and style of the theater room.  In the custom home theater world, the selections are vast and this article hopes to provide a guide to navigate through this decision making process. 

90 % of all home theater seating sold in the market today is sold in black and dark brown leather.  Black leather (and it's synthetic look-a-likes) have dominated that category by 3:1.

Fabrics have become more popular as textiles have moved to imitating the look and feel of leather to the point where you cannot tell the difference.  These are called faux leathers and they hit a great price point with an even better durability than the real thing. 

This is not to be confused with bonded leather which is a synthetic - vinyl on the outside - and real leather on the inside.  The real leather is actually production off-cuts ground to pulp and then mixed with an adhesive and pasted to the back of the vinyl to give the hand touch of real leather.  Sounds off-putting?  Well it shouldn't - bonded leather has risen in popularity more than any other textile in the history of the business in a short period of time.

Most seating comes in one of two ways as it relates to leather.  Full leather or leather match.  Leather match is when the genuine leather exists on all the seating surfaces of the chair which includes the seat back, arm rests and foot rest - any portion of the seat that your body touches.  A perfect synthetic vinyl match exists on the exterior seat back and the lower exterior sides.   

Tuesday, September 21, 2010

The Palliser Blade - Another Theater Seat Exclusive

TheaterSeatStore is proud to announce the official release of the Palliser Blade, a space saving luxury theater recliner made exclusively by Palliser.  "Our years of experience in knowing what customers are looking for identified a gap in the Palliser line of home theater seating", said Peter Goldstein, VP of Sales.  "Customers were very loyal to the quality and luxury offered by Palliser, but did not have the options when it came to decorating a theater room with space constraints.  Through careful planning and collaboration, we developed a solution that would fill all those gaps and provide a truly superior space saving design".

The Palliser Blade is built on a slightly smaller foot print than most traditional theater recliners which tend to be very wide.  This leather theater seat also includes a higher than normal seat back which further enhances the experience.  Similar offerings from other brands always lack seat back height. At 44 inches that is no longer a problem. 

The Blade theater seat is available in stock for immediate delivery in black and brown leather.  Additional options include power or manual recliner mechanisms.  The power recline allows the user to recline the seat to any angle in the range of motion.  Black leather versions of the seat include stainless steel cup holders where brown leather versions include a brushed bronze cup holder.  The leather featured on the in stock models of this seat is a premium top grain leather on all seating surfaces and portions that one's body touches, with a complimentary perfect synthetic match on the back of the seat and lower exterior sides.

Unlike many of the other popular models in the market from other brands, this seat is not made in China.  The seat is manufactured here in North America at prices that match the foreign competitors.