Monday, August 16, 2010

Online Video with BrightCove

TheaterSeatStore is one of the few online furniture retailers that promotes best selling products through online video.  Product videos serve as a valuable tool to assist customers in the buying process, especially when one finds a product that is not available to physically see in a local store.

Through our partnership with the industry's leading vendor in the video platform space - BrightCove - TheaterSeatStore is able to deliver the best experience possible to the customer.  "The union of our access to famous brand name products and BrightCove's technology ensures the video experience to site visitors surpasses any expectations" said Bruce Tucker, Director of Marketing for InteriorMark, LLC, TheaterSeatStore's holding company.

The BrightCove platform continues to increase conversions as video is created for more and more products on the site.  The account management of video assets through their console and the speed with which that video is deployed on-demand is very impressive. 

Here is a case study on our relationship and integration with BrightCove that was recently posted to their community blog titled Achieving Real Results with Video Ecommerce that discusses the nature of the relationship in more depth.

Thursday, August 5, 2010

Moroni Offers A Home Theater Seat

Moroni is a leading contemporary furniture manufacturer that produces a higher quality seat at an exceptional price point. Premium Italian leathers and beautiful designs define this line of sofas and sectional seating.

Now Moroni has a home theater seat that was shown at the summer Vegas Furniture Market and the seat is one of the best looking contemporary designs we have seen to-date. Very rich top grain full aniline Italian leather over an American hardwood frame, give the touch of pure elegance and comfort you would expect from this premium brand.

The other interesting feature with Moroni is the fact that the power button on the seat is located under the leather, hidden from plain site - an interesting method of doing this. Attention to detail is a trademark of Moroni and it is evident in this product from top to bottom. The head rest is adjustable and the recline mechanism is extremely smooth. At 6 ft tall, this seat was very supportive of my upper back and head...often a shortcoming in the more contemporary furniture designs. The stainless steel mounted cup holders were a nice touch to an almost perfect product.

Of course with leathers and a frame of this quality comes a price tag to match.....but nowhere near the levels of some of the equivalent domestic brands like Fortress. Although the final price has not been set in stone yet, all indications are a retail price in the region of $2,000 per seat.