Tuesday, August 16, 2011

The Atomic - Another Hot New Theater Seat Exclusive

Palliser Atomic Theater Seat
TheaterSeatStore is proud to announce it's latest new exclusive introduction from Palliser -  the Atomic theater seat with a tray table.

The Atomic offers similar styling to one of the industry best sellers - the Pacifico - but adds one more exciting feature - the tray table.  The table fits securely into a brushed steel grommet on the front left arm rest of each recliner, just before the cup holder.  The demand for features in home theater is growing and storage and tray tables are highly sought after - along with power recline and lighted cup holders.

As with all Palliser models, this seat is available in black and brown premium top grain leather with perfect lower exterior matches, with power or manual recline options.  Custom order in other leather and fabric colors will be available in the not too distant future.  An industry leading warranty protects the frame, power recline and material covering ensuring complete peace of mind.  The black or brown leather manual recline versions will start selling for $579 including shipping with a $100 up charge for the power versions.

Thursday, August 11, 2011

Ashley Furniture Buys Berkline Intellectual Property

Ashley Furniture has been the successful bidder for Berkline's intellectual property assets, paying $6.07M in the auction.  They had made an initial bid at the start of the bidding for $850,000 and beat other bidders.

Berkline decided to declare Chapter 11 bankruptcy in March 2011 with the intention of liquidating it's assets.  As one of the leader's in reclining furniture and the largest brand in home theater seating, the news in March came as a surprise to many in the industry.   Their brand recognition and quality remained sought after - even after the announcement.  Berkline has been in existence since 1928 and operated out of Morristown Tennessee.

Friday, August 5, 2011

New Home Theater Introductions Across the Board

Lane Grandslam 175
This week marks the end of the Las Vegas Furniture Market which was the first major market post the demise of Berkline.  For this reason, there were many brands introducing large home theater offerings - some for the first time.

Lane Furniture brought 15 new styles to the show, many completely new designs incorporating sought after features like contour seating, chaise style foot rests and power headrests.  The offering is by far the largest in new home theater from any one single brand.  One promising design is the Bijou group which incorporates all these features.  Other more familiar models include the Matinee 103 which is the same design as the Berkline 12003 Reno.  Another Berkline favorite now being offered by Lane is the 13175 model which Lane have developed as the Grandslam 175.

Other brands offering new introductions to this category are Klaussner Furniture, Barcalounger and Mac Motion to mention just a few.