The 'IT' of Home Theater

Every year new developments in home theater have us saying "wow, this is really it!!" - why should this year be any different??

Prima Cinema

So, if you are the guy or girl who wants to have it all, then 'all' has just arrived - it comes in the shape of a small black box.  No, its not Tivo - that was the "it" of 1999 - its called the Prima Cinema System.  Burn those three words into your memory because this is what the top of the home theater food chain looks like.

The Prima Cinema allows viewers to get access to elusive first run movies - all whilst relaxing at home.  The system's focus is theatrical releases and one can now enjoy new movies released on the same day as local cinemas in the absolute comfort of your own home theater room.

This device has found a home in the screening rooms of many Hollywood directors and movie industry veterans like Brett Ratner, for instance, but is now available to everyone.  Screening rooms have become status symbols for those who receive early copies of new movies like directors, industry executives and A-list actors.  Access to early releases is  limited to those that make the exclusive insider list referred to as the 'Bell Air Circuit', if you come from Hollywood, or the 'subway circuit' if you are from New York.

The unit itself was designed by BMW DesignWorksUSA and will set you back a cool $20,000-$30,000. That's not were the money tree stops shaking either.  Be prepared to spend an additional $500 per movie on opening weekends.  So what can be better than hosting a red carpet event in your own home?